B to B Branding – Creating synergies in the value chain

86,800 DT

The main goals of this book is to provide companies, schools and universities support to better promote their brands. The challenge for organizations is to win the battle for visibility "in order to put an end to their anonymity status."

Out of stock

SKU: 9782804184636 Category: Brand:
sub

Marketing
auteur

Philippe Malaval, Christophe Benaroya Cecile Janet, Collectif
collection
diffusion
date

07/03/2014

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