E-Marketing
167,750
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
100 in stock
| sub | Marketing |
|---|---|
| auteur | Judy Strauss |
| collection | |
| diffusion | Pearson Education |
| date | 19-sept-11 |
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